Bagason Group (BME) is one of the most trusted names in the FMCG Distribution in the region over the past decade. It is Middle East’s most progressive food companies, supplying a market-leading range of specialty and world food brands to the retail, wholesale, E commerce and food service sectors throughout the UAE and GCC countries. Bagason delivers to thousands of retail businesses, from retail Chains, Groups & independent supermarkets, Wholesalers, Sub-Distributors, small groceries, Horeca to Multi E commerce Platforms.
Forming the core of Bagason Group are 3 companies/ divisions further split into Strategic Business Units. The group is headed by Mr.Rajendra Herwani, experienced in FMCG industries for more than 25yrs in Middle East and specialized in the beverages industry. He has a few established FMCG brands to his credit.
Bagason Group is comprised of:
FMCG Distribution Division – BAGASON MIDDLE EAST GENERAL TRADING LLC- Alquoz, Dubai.
Export Division – BAGASON MIDDLE EAST FZCO, National Industrial Park, Jebel Ali, DUBAI
Manufacturing & Packaging Division – BAGASON REPACKAGING LLC, Al Quoz Dubai.
It takes only 10% effort for the product to reach a supermarket shelf, 90% of the effort is to move it from the shelf to the consumer’s basket.
You’ve got to start with the customer experience and work back toward the product and technology, not the other way around.