About Bagason
Bagason Middle East General Trading LLC is a Dubai-based FMCG distribution and food trading group supplying supermarkets, hypermarkets, groceries, HoReCa and e-commerce channels across the UAE and wider GCC. We manage a portfolio of international and own-label food and beverage brands through modern trade, key accounts, e-commerce and our own distribution operations.
The role
We are looking for a commercially minded Digital Marketing & Social Media Manager to lead both brand-building content and measurable performance marketing for American Harvest, Bharat, Cibo di Italia, Hydralyte, Tropico, India Mills and Nutrizain. This is neither a pure posting role nor a pure acquisition role: you will connect content, paid media, e-commerce and reporting so that every campaign earns attention and drives a clear commercial outcome.
Read this before applying: please be ready to share a portfolio, campaign case studies or dashboard screenshots that show the work you owned and the results you delivered.
What you’ll do
- Own the portfolio’s social-media strategy, channel plans, content calendars and publishing rhythm; adapt each brand’s voice to its audience and channel.
- Plan, brief, produce and publish high-quality content for launches, product education, seasonal moments, retail activity, creator partnerships and always-on storytelling.
- Build and optimise Meta Ads, Google Ads and relevant social/marketplace campaigns: audiences, budgets, creative tests, conversion tracking, reporting and practical next actions.
- Manage performance marketing across Search, Shopping, Performance Max, YouTube, social and relevant marketplace/retail-media channels; balance reach, traffic, conversion, ROAS and contribution.
- Own tracking and measurement: GA4, Google Tag Manager, Meta Pixel/Conversions API, UTM discipline and a concise weekly performance dashboard.
- Run structured A/B tests across creative, audience, offer and landing-page variables; document what won, why and what changes next.
- Use AI image- and video-generation tools responsibly to develop concepts, content variations and production-ready assets, always applying human review, fact-checking, copyright awareness and brand safety.
- Partner with sales, trade marketing, e-commerce, agencies, creators and freelancers to turn commercial priorities into campaigns that improve listings, promotion performance and sell-through.
- Improve e-commerce content and CRO across priority product pages, offers and retention touchpoints; coordinate SEO and content priorities with the wider marketing team.
- Track category conversations, competitors, creators and platform changes; bring forward useful opportunities early.
What you need
- 3+ years of hands-on digital marketing and social-media experience with real budget responsibility; FMCG, food & beverage, retail, e-commerce or relevant agency experience is preferred.
- Demonstrable, in-platform ownership of Meta Ads Manager and Google Ads, including campaign build, creative testing, optimisation and reporting.
- Strong social-content judgement: you can write clear, on-brand copy and brief engaging visual/video work without compromising quality.
- Practical experience with AI tools or models for image and video generation, with sound judgement on rights, accuracy, human review and brand safety.
- Genuine fluency in GA4 and attribution; you can explain differences between platform-reported ROAS and GA4 revenue.
- Comfort with commercial data: you can work confidently with spend, CPM, CTR, CPC, CVR, CAC, ROAS, blended ROAS and contribution margin.
- Excellent English communication, strong organisation and the ability to manage multiple brands and deadlines.
What will help you stand out
- Amazon Ads/Seller Central, Noon or other retail-media and marketplace experience.
- Working knowledge of code or automation tools for reporting, experimentation, marketing workflows or asset operations.
- Hands-on capability with Adobe Creative Cloud, Canva, Figma or short-form video editing.
- Experience in UAE/GCC consumer marketing; Arabic, Hindi, Urdu or Malayalam alongside English.
- Google Ads or Meta Blueprint certification, Looker Studio, CRM/email automation or Shopify experience.
What we offer
A high-ownership role at the centre of a growing FMCG group, working with an ambitious multi-brand portfolio and a team that values useful ideas, disciplined execution and measurable outcomes.
Location: National Industries Park, Dubai, United Arab Emirates
Job type: Full-time, on-site
Bagason is an equal-opportunity employer. We consider qualified applicants without regard to nationality, gender, religion, age or marital status.
How to apply: click Apply and submit your CV with a link to a portfolio, campaign case study or relevant work. Include examples that show both organic/social content and paid-media performance.