Marketing Manager – FMCG Food & Beverage Brands (Dubai, UAE)

About Bagason

Bagason Middle East General Trading LLC is a Dubai-based FMCG distribution and food trading company supplying supermarkets, hypermarkets, groceries, HoReCa and e-commerce channels across the UAE and wider GCC. We manage a portfolio of international and own-label food and beverage brands through van sales, key accounts, modern trade and marketplace channels, backed by our own warehousing, cold chain and food production operations.

The role

You own our food and beverage brands — the plan, the launches, the trade spend and the results. This is a hands-on brand role in a distribution business, not a corporate marketing seat.

What you'll do

• Own the annual brand and marketing plan for our food and beverage portfolio — positioning, pricing architecture, channel strategy and the calendar.
• Lead new product development and launch — concept, packaging and label artwork, regulatory and Dubai Municipality label approval, pricing, listing and launch execution.
• Plan and control the marketing budget, and report ROI by activity — trade promotions, BTL, digital, sampling and influencer.
• Drive trade marketing with Sales: promotions, displays, POSM, seasonal campaigns and retailer joint business plans.
• Own digital and e-commerce brand presence — website, social, performance media and marketplace content (Amazon, Noon, quick commerce).
• Manage consumer and market insight: category trends, competitor tracking, pricing analysis and shopper research.
• Brief and manage agencies, designers, photographers and influencers.
• Manage the brand portfolio's packaging, artwork and compliance library.
• Report on brand health, sell-out, share and campaign performance.

What you need

• 6+ years in FMCG marketing (food and beverage preferred) in the UAE / GCC, with team or agency management experience.
• Track record on brand plans, NPD launches and trade promotion ROI in a retail environment.
• Genuinely comfortable with performance / digital metrics as well as brand work.
• Understanding of UAE food labelling and Dubai Municipality registration requirements is a strong advantage.
• Bachelor's in Marketing / Business; MBA an advantage.

Nice to have

• Arabic
• Own-label / private-label brand building
• Shopper marketing

What we offer

Employment visa and medical insurance as per UAE Labour Law · annual leave and air ticket · performance incentive · training and progression inside a growing FMCG group.

Location: National Industries Park, Dubai, United Arab Emirates
Job type: Full-time, on-site

Bagason is an equal-opportunity employer. We consider all qualified applicants without regard to nationality, gender, religion, age or marital status.

How to apply: click Apply and complete the short screening form. Applications without the screening form completed will not be reviewed.