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Sales Manager – FMCG Distribution & Modern Trade (UAE)

Dubai, United Arab Emirates

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About Bagason

Bagason Middle East General Trading LLC is a Dubai-based FMCG distribution and food trading company supplying supermarkets, hypermarkets, groceries, HoReCa and e-commerce channels across the UAE and wider GCC. We manage a portfolio of international and own-label food and beverage brands through van sales, key accounts, modern trade and marketplace channels, backed by our own warehousing, cold chain and food production operations.

The role

You own the UAE sales number. Revenue, margin, distribution and the field team are yours, across modern trade, general trade, HoReCa and e-commerce, in every emirate we sell into.

What you'll do

  • Own the UAE sales budget — revenue, gross margin, collection and distribution targets by channel and by brand.
  • Build and execute the route-to-market plan across modern trade (supermarkets and hypermarkets), general trade (groceries and wholesale), HoReCa and e-commerce.
  • Manage key accounts — trading terms, listings, planograms, promotions, rebates and joint business plans.
  • Drive numeric and weighted distribution, SKU productivity and new product listings across the territory.
  • Lead, coach and hold accountable a team of supervisors, van salesmen, merchandisers and promoters spread across the emirates.
  • Plan and evaluate trade promotions and BTL spend — measure ROI on every activity, not just sell-in.
  • Work with Supply Chain on forecasting, stock cover, shelf-life risk and near-expiry liquidation.
  • Partner with Finance on credit exposure, overdue accounts and profitability by customer.
  • Report weekly on sales vs. target, coverage, productive calls, distribution and competitor activity.

What you need

  • 8+ years in FMCG sales in the UAE / GCC, with 3+ years managing a team.
  • Proven ownership of a revenue number in food & beverage or consumer goods distribution.
  • Deep relationships and working knowledge of UAE modern trade and general trade.
  • Strong commercial numeracy — margin, trade spend, ROI, credit.
  • Valid UAE driving licence and willingness to travel across the emirates.
  • Bachelor's degree; MBA an advantage.

Nice to have

  • Arabic
  • Own-label / private-label experience
  • E-commerce and marketplace channels

What we offer

Employment visa and medical insurance as per UAE Labour Law · annual leave and air ticket · sales incentive scheme · training and progression inside a growing FMCG group.

Location: Head office at National Industries Park, Dubai. Territory covers the whole UAE — Dubai, Sharjah, Abu Dhabi, Ajman, Al Ain, Ras Al Khaimah, Fujairah and Umm Al Quwain. Candidates based anywhere in the UAE are welcome to apply.
Job type: Full-time, field-based

Bagason is an equal-opportunity employer. We consider all qualified applicants without regard to nationality, gender, religion, age or marital status.

How to apply: click Apply and complete the short screening form. Applications without the screening form completed will not be reviewed.

Apply Now!