For Brands & Manufacturers

Distribute Your Brand Across the UAE & GCC

Bagason Group puts your products in front of consumers — from hypermarket shelves to neighbourhood baqalas, hotel kitchens to e-commerce platforms. One partner. 30,000+ outlets. All 7 emirates.

Submit Your Brand

17+

Brands Distributed

700+

SKUs Managed

30,000+

Retail Outlets

55+

Sales Team

6,000+

Pallet Capacity

Years in UAE

What Your Brand Gets With Bagason

We do not just store and ship your products. We build your brand in the UAE market.

Immediate Market Access

Your products reach 30,000+ retail outlets across all 7 emirates within weeks — not months. Our existing retail relationships and daily van sales routes mean you inherit coverage that took us 18 years to build.

Full Regulatory Handling

We manage product registration with Dubai Municipality and ADFSA, Arabic labelling review, halal certification coordination, and customs clearance. You focus on your product; we handle the UAE compliance maze.

Multi-Channel Coverage

Modern trade (Lulu, Carrefour, Spinneys), traditional trade (30,000+ groceries), HORECA (hotels and restaurants), and e-commerce (Noon, Amazon.ae) — all through one partnership.

Dedicated Sales Resources

55+ on-ground sales professionals represent your brand to retailers every day. Not a shared afterthought — dedicated category teams who know your products and pitch them actively.

Real-Time Reporting

Our ERP platform provides brand partners with live visibility into inventory levels, sales by channel and outlet, delivery performance, and replenishment forecasts. No monthly spreadsheet wait.

GCC Expansion Path

Prove your brand in the UAE, then expand to Oman, Saudi Arabia, and the wider GCC through our established re-export infrastructure and regional partner network.

How the Partnership Process Works

From first conversation to products on shelf — here is what to expect.

Submit Your Brand

Complete the enquiry form or WhatsApp us with your product details. Include your catalogue, pricing, and target market information. Our team reviews every submission within 5 business days.

Evaluation & Meeting

If there is category fit, we schedule a meeting — in person, video call, or at a trade show like Gulfood. We discuss distribution territory, channel strategy, pricing, and commercial terms.

Agreement & Compliance

We finalise the distribution agreement covering territory, exclusivity, pricing, and performance targets. Simultaneously, we begin product registration, label review, and regulatory approvals.

First Shipment & Receiving

Your initial stock arrives. We handle customs clearance, quality inspection, warehouse receiving, and system setup. Products are catalogued in our ERP with full batch and expiry tracking.

Market Launch & Retail Listing

Sales teams begin presenting your products to retailers. Traditional trade outlets get immediate access through van sales. Modern trade listings follow with buyer presentations and promotional plans.

Growth & Optimisation

Regular performance reviews, promotional calendar planning, assortment optimisation, and — when the time is right — GCC expansion. This is a partnership, not a transaction.

Brands That Already Trust Us

We currently distribute 17+ international and regional FMCG brands across the UAE and GCC — including Everest Spices, Bikaji, Wai Wai, Girnar, Slurrp Farm, and our own American Harvest and Hydralyte brands.

See our full brand portfolio

Our products are on shelves at

Frequently Asked Questions

How do I start distributing my FMCG brand in the UAE through Bagason?

Submit your brand details through our contact form. Our team reviews your product range, category fit, and commercial proposal within 5 business days. If there is mutual interest, we schedule a meeting to discuss distribution terms, territory, and go-to-market strategy.

What product categories does Bagason distribute?

We distribute across food, beverages, snacks, spices, cooking oils, dairy, instant foods, health and wellness products, and household essentials. We focus on FMCG products with everyday consumer demand across retail, wholesale, HORECA, and e-commerce channels.

Does Bagason handle product registration and labelling compliance?

Yes. We manage the full regulatory process including Dubai Municipality registration, ADFSA registration for Abu Dhabi, Arabic labelling review, halal certification guidance, and customs documentation. This is part of our standard onboarding for new brand partners.

What are the typical distribution agreement terms?

Most partnerships begin with a 1-year agreement with performance review and renewal options. Terms cover territory, channel exclusivity, pricing, promotional obligations, and minimum volume commitments. We structure agreements to align incentives for mutual growth.

Can Bagason distribute beyond the UAE to the wider GCC?

Yes. We support GCC expansion through re-export from our UAE base to Oman, Saudi Arabia, Qatar, Kuwait, and Bahrain. We can also facilitate introductions to trusted distribution partners in markets where dedicated local coverage is more effective.

What investment should a new brand expect for UAE market entry?

A realistic entry budget for a small to mid-sized FMCG brand ranges from $30,000 to $100,000 covering the first year — including initial stock investment, label adaptation, registration fees, and promotional support. The exact amount depends on your product category and go-to-market ambition.

Your Brand Deserves the Right Distribution Partner

18 years in the UAE. 30,000+ retail outlets. 700+ products managed. Let us show you what we can do for your brand.

+971-4-339-4496 | info@bagason.com