Digital Marketing Executive – Performance Marketing & E-Commerce (FMCG, Dubai)

About Bagason

Bagason Middle East General Trading LLC is a Dubai-based FMCG distribution and food trading company supplying supermarkets, hypermarkets, groceries, HoReCa and e-commerce channels across the UAE and wider GCC. We manage a portfolio of international and own-label food and beverage brands through van sales, key accounts, modern trade and marketplace channels, backed by our own warehousing, cold chain and food production operations.

The role

This is a performance role, not a posting role. You will run real budgets across Meta, Google, TikTok and marketplace ad platforms for our food and beverage brands, and you will be judged on ROAS, cost per acquisition and incremental sell-out — not on impressions or follower count.

Read this before applying: the screening form asks for actual campaign numbers and screenshot/portfolio evidence. Applications with generic answers and no evidence are not shortlisted. If you have run campaigns and know your numbers, this will take you fifteen minutes and you will stand out immediately.

What you'll do

• Plan, build and optimise paid campaigns on Meta Ads Manager, Google Ads (Search, Shopping, PMax, YouTube) and TikTok Ads for FMCG food and beverage brands.
• Run marketplace and retail media advertising — Amazon Ads / Seller Central, Noon, and quick-commerce and delivery platforms — including keyword harvesting, bid management and content / A+ optimisation.
• Own tracking and measurement: GA4, Google Tag Manager, Meta Pixel / Conversions API, UTM discipline, and a weekly performance dashboard that management can actually read.
• Report and defend the numbers: spend, CPM, CTR, CPC, CVR, CAC, ROAS, blended ROAS and contribution margin — and act on them.
• Run structured A/B tests on creative, audience, landing page and offer; document what won and why.
• Brief and manage creative production — statics, short-form video, UGC and influencer content — for a food and beverage audience.
• Own e-commerce merchandising and CRO on our own web properties: product pages, offers, cart flow, email / WhatsApp flows and retention.
• Manage SEO and content for brand and category pages, working with the wider marketing team.
• Coordinate agencies, influencers and freelancers against agreed KPIs and budgets.

What you need

• 3+ years running paid digital campaigns with real budget responsibility — ideally FMCG, food & beverage, retail or e-commerce, in the UAE or GCC.
• Hands-on, in-platform ownership of Meta Ads Manager and Google Ads — building campaigns yourself, not briefing an agency.
• Genuine fluency in GA4 and attribution: you can explain why platform-reported ROAS and GA4 revenue disagree.
• Comfortable with numbers — you can build and interrogate a performance sheet in Excel or Sheets without help.
• Evidence: a portfolio, case studies or dashboard screenshots showing campaigns you ran and results you delivered.
• Bachelor's degree in Marketing, Business, Communications or equivalent demonstrable capability.

Nice to have

• Amazon Ads / Seller Central
• Arabic creative and copy
• Looker Studio
• Klaviyo or similar CRM / email automation
• Shopify
• Basic design (Canva/Figma) or video editing
• Google Ads / Meta Blueprint certification

What we offer

Employment visa and medical insurance as per UAE Labour Law · annual leave and air ticket · performance incentive · training and progression inside a growing FMCG group.

Location: National Industries Park, Dubai, United Arab Emirates
Job type: Full-time, on-site

Bagason is an equal-opportunity employer. We consider all qualified applicants without regard to nationality, gender, religion, age or marital status.

How to apply: click Apply and complete the short screening form. Applications without the screening form completed will not be reviewed.